Nordic Hotel Market Booming: A Summer of Double-Digit Growth and Investment Surge

The Nordic hotel market is experiencing a remarkable boom, as revealed by our latest CBRE Nordics Hotel Market Snapshot, covering May to August 2025.

This summer season has seen a boom across the region, with double-digit RevPAR growth in numerous cities and resort destinations. The upward trend in ADR, fueled by guest preference for premium accommodations, is poised to translate into improved profitability for hoteliers. This positive momentum extends to property owners as well, with lease agreements largely tied to top-line performance.

The investment landscape is equally vibrant. From January to August 2025, the Nordic hotel investment market saw a staggering €1.49 billion in transactions, representing a 368% year-over-year increase. This surge, even excluding the landmark Midstar Portfolio acquisition, demonstrates robust investor confidence.

The number of deals is also on the rise, signaling a dynamic and active market. Notable transactions, including acquisitions in all four countries, highlight the diverse range of opportunities attracting both international and local investors.