Portfolio & location advisory 


With a combination of world class analytics tools and local expertise, our portfolio advisors will help you identify the leases and sites that are best aligned with your location strategy in terms of costs, target markets, government incentives and talent, to provide you with a location strategy designed to drive commercial advantage. Location analysis can be executed for both a single site or the whole portfolio.

Portfolio Location Advisory services

With experts spread across the EMEA region and beyond, we can provide support at a global or city level to restructure an existing portfolio, react to global political and economic events, and take advantage of long-term market trends. Our portfolio advisors’ unparalleled local knowledge can also help to reduce occupancy costs and consolidate your existing space to better align to the dynamic changes we see across corporates. 

Location strategy

CBRE provides independent advice on all aspects of location strategy, identifying new areas of opportunity and configuring resources across existing sites. When it comes to making site location plans, our Location Advisory team recognize that obtaining real estate isn’t your key driver. Instead, property serves to facilitate your core business functions – to provide products and services.

Our portfolio advisors focus on the factors that can make a huge difference to business performance, such as local labor availability, cost and cost arbitrage, business environment, regulatory and risk factors, as well as transport factors and supply chain configuration. Once these crucial elements are determined the search for the ideal space begins. 

Relocation services and savings

On average, the Location Advisory team can create labor savings of 20-30% when relocating within a country, and 50-70% for an international relocation. A sustainable labor pool enables your business to expand, and we’ll also seek out access to government incentives, which can be 50% of labor or capital investment costs in Europe.