With a cross-border team consisting of experts in Retail, Marketing, Leasing, Valuation and Retail Intelligence, CBRE Finland conducted a commercial analysis of Lielahtikeskus, a 13 000 m2 GLA shopping centre in Tampere owned by Finnish investor Keva.
Lielahtikeskus was opened 2014 in a challenging tenant market. Moreover, it had not reached the desired status in the minds of the consumers, creating additional challenges to leasing operations. CBRE conducted the commercial analysis to research who the customers are and what actions should be taken in order to decrease vacancy and ultimately the NOI of the asset. Analysis included an evaluation of the current brand, market analyses for both the present and the future, optimal tenant-mix and analysis of the customer experience. The research was complimented by CBRE Calibrate, a retail intelligence tool that utilizes anonymized GPS data from a hundred million mobile phones across Europe. With Calibrate, CBRE is able to pinpoint the work and home locations of Lielahtikeskus visitors as well as those of the local competition. The findings are especially powerful when facing challenges in marketing and leasing strategy.
“CBRE did excellent and professional work. With these plans and analyses, we are comfortable in continuing to develop Lielahtikeskus towards its potential. Calibrate provided an exceptional, clear and interesting view on the market and consumer information we haven’t found anywhere else” says Petri Louhio, Portfolio Manager from Keva.
“Keva is a respected, well established landlord in the Finnish market and we are extremely pleased with the cooperation in this project. For us it is very rewarding to be able to find and provide Keva solutions in retail-specific challenges. As retail continues to diversify and face the ever changing, even uncertain times, with tools like Calibrate, exceptional cross-border expertise and highly-skilled experts, we are able to respond to the investor needs with real solutions” says Juhani Hiippavuori, Head of Shopping Centre Management from CBRE Finland Oy.
Further information:
Juhani Hiippavuori
Head of Shopping Centre Management, CBRE Finland Oy
M. +358 40 869 0938
[email protected]
Jussi Järvinen | Director
Advisory & Transaction Services | Head of Investor Leasing
CBRE Finland Oy
M +358 400 421 464
[email protected]
Petri Louhio
Portfolio Manager, Keva
M. +358 40 868 0374
[email protected]
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2017 revenue). The company has more than 80,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.
CBRE Finland Oy is part of CBRE Group with more than 100 professionals working in offices in Helsinki, Turku, Jyväskylä and Oulu. We offer a broad range of commercial real estate services for real estate investors and occupier clients such as sales advising, leasing, valuations, transactions, consulting, workplace and building consultancy as well as asset and shopping centre management. To learn more, visit our website cbre.fi
About Keva
Keva is Finland’s largest pension provider and it administers the pensions of local government, State, Evangelical Lutheran Church and Kela employees. Our 550-strong staff serve a total of 1.2 million public sector employees and pensioners as well as some 2,000 employer customers, i.e. local government organisations, State employers and parish unions.